Whether you’re just starting out or have been dispensing Dr. Comfort® shoes for years, we like to see you succeed in your diabetic footwear program.

To help you be successful, we’d like to offer you some marketing tips. From display types and placement to signage and education, here are five marketing tips to help you succeed when dispensing Dr. Comfort® footwear.

Display Fitting Center

One way to help get your patients into a Dr. Comfort® shoe is to build brand awareness. If you place a Dr. Comfort® display in your office, it helps people see the shoes, touch and feel them, and learn more about the products. Contact us to get more information about getting a display fitting center.

Select a Good Location for Display

Having a display center is just part of the way to build brand awareness. Placing a display in a heavy-trafficked area will help patients see the products. One idea is to place the display near the front of your office or clinic to help get more eyes see the display.

Consider a Smaller Display

Another option to help increase your marketing efforts is to get a smaller display for other areas of your office. A single-shoe display can be a good option to place in an exam room or offices at your referral sources.

Place a Small Sign About Medicare

Some patients may not know about Medicare reimbursement. If you educate them then they may be more interested in Dr. Comfort® shoes. Placing a sign that reads “Ask about Medicare reimbursement options” near a display center can help educate patients that there may be a reduced cost for the shoes.

Educate Yourself

Go ahead and try on some shoes or get a pair to walk around the office. This will help you understand the products so when a patient asks you questions, you’ll be able to better answer them because you understand the product. One of the best ways to give them an honest answer is if you try them.

For more educational material, you can visit our training video and resource guide page.

The contents of this blog were independently prepared, and are for informational purposes only. The opinions expressed herein are those of the author and are not necessarily indicative of the views of any other party. Individual results may vary depending on a variety of patient-specific attributes and related factors.

Neither Dr. Comfort nor any of its subsidiaries dispense medical advice. The contents of this article do not constitute medical, legal, or any other type of professional advice.